Brazil boasts of being the largest advertising country in America according to the estimates provided by eMarketer. It ranks in the sixth position, among the largest advertising markets worldwide, with United States leading, almost a dozen times larger than Brazil. The country also boasts of a reputation where it is known for producing some of the best and most creative advertising. Brazilians, as compared to other countries, really admire advertising.
Strategies and Techniques of Advertising
Being a country that admires advertising, Brazil usually employs various techniques and strategies in advertising to enable them to well market their products, such as;
Print advertisements: Brazil will employ print advertisements whereby they design the most unique and decorative artwork on the print advertisement to make it very attractive to its viewers.
Magazines: In most magazines, especially those related with gossip, they will mainly report on the lives that lead them to achieving their celebrity status.
Online Advertising: This is by far one of the most popular means of advertising, as most people in Brazil use internet and are online for most of the time. The advertising networks are therefore able to reach a very large audience through this strategy, and especially through social media websites, such as Facebook and twitter.
Television and electronic media: Most Brazilians like watching television and have favorite channels they like, such as soap operas, where they will target to bring advertisements in the middle of the program, as it runs, to obtain attention from its viewers. They will use the media to express alternatives and aspirations to the social problems faced in the country.
Claudio Loureiro came up with a company, Heads propaganda, which focuses on the developments for advertising. Claudio is basically a well-known businessman, who has interests in advertising and aims towards interactive communication. He founded Heads, which is an advertising agency back in 1989. It was later known to be one of the best agencies to work for Brazil as well as being one of the largest private advertisement agency. Through Heads, Claudio Loureiro has been able to attract huge celebrities, as well as directors in Brazil who have been able to invest and negotiate in contracts for advertising which show off the beauty and nature in Brazil, hence bringing the country to a forefront as one of the most beautiful countries in the world. This has also created jobs and improved the country’s economy at large.