Review of Avanca’s Partnership with NewsWatch TV
NewsWatch is a U.S television show. It was started back in 1989. It began as a monthly show majorly purposed on airing financial issues. Nowadays it airs weekly on AMC and ION channels. The show is always on the air for thirty minutes. It is usually on air on Mondays at 7 a.m. The show has aired over 1000 episodes.
The show covers various topics. These include health and medicine discoveries, lifestyle and fashion, tourism, business, electronics and even conducting public awareness campaigns. It as well covers celebrity news and interviews. It has three hosts.
As a television show, it has won various awards. These include the Gold and Platinum 2017 Marcom award, the 2017 Videographer Award and a 2016 Silver Telly Award.
NewsWatch has covered various stories. The feedback from their cover of the Avanca Indiegogo campaign was exemplary. The drive was held to enable the company fund their “Ockel Sirius B Pocket PC” product. Nathalie Van, the CMO of Avanca said the experience of working with NewsWatch was great. The first time they worked with NewsWatch was to launch a product. This turned up to be a significant success. The CMO also states that their crowdfunding campaign was a success due to their partnership with NewsWatch.
NewsWatch was hired by Avanca to air a one- minute promotion on the campaign. The campaign was broadcast both on television and online platforms. They required substantial development of the campaign as they only had 30 days. This promotion enabled the drive to reach over 96 million people. The campaign also had over one million online impressions. The target of the campaign was to raise $10,000. It was, however, able to raise over $456,000. This was almost 29 times their expected target.
Due to this experience, Avanca has continued using NewsWatch for their campaign awareness
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Mr Jose Henrique Borghi is a successful Brazilian businessman who is currently working as a co – Chief Executive Officer (CEO) for the ad agency Mullen Lowe Brasil. The company of Mullen Lowe Brasil is one of the leading Brazilian advertising agencies, and it achieves this by utilising new and innovative methods of advertising for their clients. Mullen Lowe Brasil has its main company headquarter building located in São Paulo, Brazil, as well as another large office that can be found in Rio de Janeiro, also located in Brazil and is the result of a company merger between Borghierh Intelligence and Mullen Lowe.
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