When Avicii passed away on April 18, 2018 the EDM world was shaken to its core. This young man was one fo the premiere music stars in this sphere of music. His sound was international and millions of people all over the world rocked to music. The Chainsmokers honored Avicii at the 2018 Billboard Music Awards. They payed homage to this former music legend when they were presenting an award to Luis Fonsi for his hit song Despacito.
The Chainsmokers really admired Avicii. They knew what he meant to them as up and coming artists. In an interview, Alex Pall even mentions that Avicii was an individual that he and his musical partner, Andrew Taggart, looked up to. The duo did not completely steal Avicii’s sound, but they were molded by the music that he created.
Avicii’s primary influence was in European markets. He played at many of the big EDM concerts all over the world. He even made inroads into the U.S. but his presence here was more indirectly felt. Other groups who were influenced by Avicii took the spotlight here in the U.S. So, he did not shine as much as a major EDM star. Even though this is the case, other artists such as the Chainsmokers helped to extend what Avicii had been doing for years.
The Chainsmokers made hit EDM music such as Something Just Like This (with Coldplay), Selfie and Roses. They have been around since 2012. Millions of people all over the nation have jammed to their music at one point in time or another. The Chainsmokers will not forget Avicii and what he had done for them.
The award was given to Fonsi and everyone truly mourned this fallen artist. His legacy will not be forgotten. Artists such as the Chainsmokers will help Avicii’s memory to stay relevant. This is just one of many EDM groups that appreciate Avicii for all that he has done for their genre of music.
Desiree Perez has certainly made a name for herself in the world of music. She’s managed to build a reputation as one of the most successful executives and she has done it in a short amount of time. Others are nowhere near as successful and few have lasted as long as she has. That kind of success comes with a constant need to reinvent and change the paradigms that we use to define the music industry. With the success she’s shown at Roc Nation, people are starting to look at Perez as a model for what needs to be done in the industry.
She has been in this industry long enough to understand what she needs to do and how to keep going on.Others who are starting in the industry see her as a powerful business woman with a lot to offer the world in terms of strategy and innovation.Right now she wants to focus on making sure Roc Nation is able to transition into its next sphere of influence and that people are able to receive what they want from Jay Z’s company. He’s made himself hundreds of millions of dollars and he wants to continue what he has already achieved.
The only way to keep things going is for him to find ways to continue to reach new demographics and to expand what Roc Nation does. Perez has known Jay Z for more than 20 years and she understands what it will take to get him the success he wants. She is trying to do everything she can to help advance Roc Nation and what it represents. With all of her years of experience she wants to make the streaming era an age of greater prosperity for what she touches and what she represents in her executive role.
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