The road to entrepreneurship for Clayton Hutson had him traveling many miles as a sound engineer, project manager and live tour designer for some of the most legendary names in the music business. As the founder of his own live entertainment production company, Hutson now employs his jack of all trades skills in design, production and management to work with some of the most recognized musical groups, including Guns’n’Roses, Kid Rock and Pink.
He credits the many roads he travelled within the music industry for allowing him to perfect a wide array of skills that have helped him understand the myriad aspects of what makes for a successful live entertainment production. His role today encompasses running the floor on events from start to finish, including such details as storage plans, stage management and breaking down the venue once the show closes. Hutson admits he has a “pretty solid core understanding of what works and what doesn’t work”, using this skill set to create what he calls a “grand vision” for every production.
His goal on every project is to create a spectacle that wows the client and ultimately the audience. He never rests from learning about the music and production industry’s many technological advancements that help him achieve this goal. He points to the size and power of moving lights as just one area that aids him in creating that all-important wow factor that has become associated with his specific brand of live entertainment production. Hutson also enjoys that innovative artists are using more aerial stunts and acrobatics in their shows to entertain and amuse.
Hutson is an early riser who believes it is necessary to always work ahead of what’s actually happening in the moment. One of the best parts of his daily work schedule is the opportunity to associate with people who display both passion and talent. And because his name is directly tied to every project he’s associated with, Hutson takes no chances on the quality of his work, checking, double checking and triple checking every aspect of what he does to bring the production to life. He personally tests aerial riggings, for example, because Hutson believe the buck stops with him.
Despite the ongoing stresses of being in business for himself and being required to pay attention to even the smallest detail of every production, Clayton Hutson has learned not to sweat the small stuff and keeps his priorities in perspective. He acknowledges that although the “live entertainment industry is incredibly stressful”, his ability to let go of what’s unimportant as well as having the right attitude and the ability to stay organized, continues to make him one of the most sought after producers in the music business.
Clayton was born and brought up in the state of Michigan. He studied from Central Michigan University where he graduated with bachelor degrees in theater. He furthered his studies at Stephen M. Ross School of Business where he received a master’s in business management. He is recognized as a helper organizer for the Rio 2016 Olympics and Paralympics Games. Huston is an occasion manager of production who resides in Nashville, Tennessee. Over a couple of years, he has been accredited for his competency in music production.
A lot of people know Clayton as an individual who is driven by passion and diligence in his day to day activities. The duties he handles frequently are, controlling audio music, and most importantly equipment driving trucks. He has an incredible proven track record from his previous employers like; Prince, Alice in Chains, Pink, Guns, Roses, and the Smashing Pumpkins. He has once offered his services as manager of the production for the televangelist Billy Graham.
One of the most remarkable accomplishments of Hutson is working as an operator of the rigging system for the band One Republic. In one of his specific tour, he consumed a lot of time in Asia and North America which he still used to sharpen his skills. He has worked with famous musicians such as Kid Rock, Pink, and Kelly Clarkson. He greatly loves crafting, woodworking, and values to live with his family. During the performance, he is always before the venue which enables him to ensure that everything is in order.
Clayton envisions the space of the industry functions and then assigns all the members of the crew to their respective jobs. This act ensures that there are zero delays and no forgetting of important factors can be experienced. He advises upcoming entrepreneurs to be more cautious before releasing any product to the market. Besides, he cherishes the principles of inspection, and even going an extra mile of triple checking. Clayton understands that; to protect one’s reputation everything that goes to the world must be perfect and super. Hard work is a vital ingredient of success. He believes that nothing comes from a Silver Plata. Giving the best must be the policy even if it calls to work for extended hours.
When Avicii passed away on April 18, 2018 the EDM world was shaken to its core. This young man was one fo the premiere music stars in this sphere of music. His sound was international and millions of people all over the world rocked to music. The Chainsmokers honored Avicii at the 2018 Billboard Music Awards. They payed homage to this former music legend when they were presenting an award to Luis Fonsi for his hit song Despacito.
The Chainsmokers really admired Avicii. They knew what he meant to them as up and coming artists. In an interview, Alex Pall even mentions that Avicii was an individual that he and his musical partner, Andrew Taggart, looked up to. The duo did not completely steal Avicii’s sound, but they were molded by the music that he created.
Avicii’s primary influence was in European markets. He played at many of the big EDM concerts all over the world. He even made inroads into the U.S. but his presence here was more indirectly felt. Other groups who were influenced by Avicii took the spotlight here in the U.S. So, he did not shine as much as a major EDM star. Even though this is the case, other artists such as the Chainsmokers helped to extend what Avicii had been doing for years.
The Chainsmokers made hit EDM music such as Something Just Like This (with Coldplay), Selfie and Roses. They have been around since 2012. Millions of people all over the nation have jammed to their music at one point in time or another. The Chainsmokers will not forget Avicii and what he had done for them.
The award was given to Fonsi and everyone truly mourned this fallen artist. His legacy will not be forgotten. Artists such as the Chainsmokers will help Avicii’s memory to stay relevant. This is just one of many EDM groups that appreciate Avicii for all that he has done for their genre of music.
Desiree Perez has certainly made a name for herself in the world of music. She’s managed to build a reputation as one of the most successful executives and she has done it in a short amount of time. Others are nowhere near as successful and few have lasted as long as she has. That kind of success comes with a constant need to reinvent and change the paradigms that we use to define the music industry. With the success she’s shown at Roc Nation, people are starting to look at Perez as a model for what needs to be done in the industry.
She has been in this industry long enough to understand what she needs to do and how to keep going on.Others who are starting in the industry see her as a powerful business woman with a lot to offer the world in terms of strategy and innovation.Right now she wants to focus on making sure Roc Nation is able to transition into its next sphere of influence and that people are able to receive what they want from Jay Z’s company. He’s made himself hundreds of millions of dollars and he wants to continue what he has already achieved.
The only way to keep things going is for him to find ways to continue to reach new demographics and to expand what Roc Nation does. Perez has known Jay Z for more than 20 years and she understands what it will take to get him the success he wants. She is trying to do everything she can to help advance Roc Nation and what it represents. With all of her years of experience she wants to make the streaming era an age of greater prosperity for what she touches and what she represents in her executive role.
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