Seymour Segnit

Seymour Segnit’s Fundamental Observation on the Importance of Value-added Results

Founder and CEO of MAGFAST, Seymour Segnit, found an important insight on making businesses valid and successful when he took up work on a ski hill.

Segnit went to school for engineering at Oxford University and spent some time working in corporate business at Ogilvy & Mather and Saatchi & Saatchi. But he found that neither academic nor executive work was much to his liking. While taking time to redirect, Seymour Segnit applied himself to successfully managing a ski hill and resort and, eventually, a number of them.

Seymour Segnit made his discovery while working at a photo lab on the ski hill, which developed and printed large keepsakes or skier souvenirs from photographs taken on the ski hill throughout the day. Since photographic development involved a lot of darkroom work and film handling at the time, some of the images would turn up with scratches.

The cost of paying photographers was high and needed to be offset by ski-patron purchases. Comparatively, the cost of photo paper was low, so as an incentive, the photo lab offered a two-for-the-price-of-one deal for customers who accepted slightly scratched photos. Get Related Information Here.

Customers were pleased with the offer and most often agreed to it. For them, it was an extra effort by the photo lab toward working with the problem. Segnit didn’t forget how the customers responded and kept this observation with him in later business ventures.

As he moved on to marketing and corporate communications at Virgin Atlantic and while co-founding startups in Silicon Valley, Seymour Segnit always went to extra lengths to provide beyond-expected results for clients and customers. See This Page for more information.

It’s evident in his MAGFAST line of Qi wireless charging devices, where he’s implemented enhancing features, such as additional charging connections, a convenient magnet-based configuration system and the Transparency by Amazon digital device fingerprint, which helps prevent counterfeit versions and resale of stolen devices.

Throughout his work, Seymour Segnit’s customer-service work at the photo lab has led him to find ways to provide above-and-beyond results for the consumer.

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