Status Labs and Presenting a Pitch
A good part of promotion and maintaining a good image as well as improving one’s own reputation lies in the pitch that is presented. There are a few steps that one must take in order to make sure that his pitch is very successful in accomplishing what he intends. This takes a lot of work, time and even help in order to make sure that he has something that is going to be of great benefit to him. The following are a few tips that will help with the pitch.
The first thing that is important is to stay on topic. The topic that one is going to write a pitch on has to be researched in a complete and thorough manner. Status Labs experts know that this could involve getting in contact with a journalist. This journalist has to make sure that he sticks to the topic so that the pitch could be accepted and not result in any blocking or other consequences that a publicist could suffer horribly from/
The pitch has to be concise, especially when it comes to emails. If a pitch is too long, people are going to check out. People do not have a lot of time in this fast paced society, so it is important that the pitch gets the point across without any lengthy reading. Ideally, 6 sentences is the maximum that a pitch has. There is also the option for a press release included at the bottom with a call to action.
Knowledge of the contact that one is pitching to is very important. The pitch has to speak to the recipient personally. In other words, it has to relate to the recipient of the press release in some manner so that he will be more likely to respond to the message.
Other very important aspects of the pitch include making offers and being a good storyteller. If the pitch offers something very valuable and can tell a compelling story, then people will be more willing to pick up the pitch that is being offered. In order to make the story work, there must be five factors put into consideration. These factors are human interest, significance, proximity, timing, and prominence.