Equities First Holdings (EFH) was able to bring few financial options to the people of the United Kingdom in 2012. Financial advice and equity-loan were the options provided to the people, and the results were great. EFH was able to produce nearly 700 transactions. The positive performance was great for a new market, and it provided EFH some feedback to some expectations of expansion to other worldwide locations. EFH is in Australia and China along with few other locations around the world. EFH was able to announce a 15-year anniversary and how the corporation was able to generate nearly a $1 billion in customer transactions. and they have used over $1 billion dollars for their customers. There are many clients who turned to EFH after a traditional bank did not grant approval for a traditional loan. The use of an equity-loan allowed the people to use stock at collateral. Stocks are normally not acceptable form of collateral when applying for a traditional loan. Equity-loan has a better approval rate than most traditional loans.