Fortress Investment Group is one of the frontrunners of the investment industry worldwide. It was started by its three founders; Randal Nardone, Wes Edens, and Rob Kauffman. The first two are still principals of the company while the latter, Mr. Kauffman retired early in 2012. The main objective of the three founders when starting Fortress was to create a new type of investment management organization that would raise private equity fund and then invest the fund in cutting-edge capital vehicles. Having started as a private equity firm, Fortress Investment Group quickly grew and within a short period it had diversified its asset management strategies to manage such other investments as real estate, hedge funds, credit funds, permanent capital vehicles and other traditional asset strategies.The supernormal growth of Fortress Group never came as a coincidence. It has been founded on some core competencies that the firm possesses and hence offering the company a competitive advantage. One of the competencies is its asset-based investment strategy.
Although the firm’s main stronghold is on private equity and credit funds, it has also made a vast asset diversification to include capital, real estate and other financial instruments that can generate long-term cash flows. The company also has professionals who possess the necessary know-how and expertise to handle pricing, financing, management, and ownership of both financial and physical assets. Another core competence unique to Fortress Investment Group is its effective operations management. The firm has developed robust mechanisms to generate value from the highly complex investments that it makes on behalf of its clients. When managing its portfolios, Fortress is excellent in evaluating strategic, structural, and operational facts on the ground to ensure that it has all the necessary information to produce impressive returns on investments.Mergers and Acquisitions is yet another competitive advantage about which Fortress Investment Group boasts. The company has developed an extensive in M&A management. The employees and the management have established strong professional relationships and clearly understand a wide variety of management professionals, corporate board members, and other stakeholders of different corporations.
Fortress has exceeded the expectations of the investment industry as well as those of their clients. The kind of growth that they have demonstrated concerning their managed assets is unprecedented. With $43.6 billion in assets under management, the company has expanded by opening an additional U.S. –based headquarter in San Francisco and two others in Shanghai and Singapore. It has also increased its employees to slightly above 1,000.
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