The Future Looks Bright for Brightline: Richard Branson and Wes Edens Forge a Promising Partnership in the Travel Industry
Why is it that Wes Edens, who has already gained recognition for his roles with Fortress Investment Group and the Milwaukee Bucks, seems to never slow down on his path to even greater riches and success? His latest victory on the business field is regarding his passenger rail business, Brightline; Sir Richard Branson himself saw potential in it and has agreed to a mutual partnership for Brightline and Virgin Group. This will help funnel new funding to the rail line and also branding, marketing and other perks.
Although Fortress Investment Group still owns the rail company, it will need to change its name in order to reflect the new partnership, and, for the forseeable future, will use the name Virgin Trains USA. Travelers and commuters in the state of Florida are all too familiar with just how well a man like Wes Edens can execute his strategies when he sees an opportunity, these riders have been using Brightline’s routes for a number of months already. Further developments out west are in the planning stages, specifically regarding Nevada and the southern portion of California. Read more about Wes Edens at Wikipedia
Changing the way that the United States does passenger railway service was the true vision of Wes Edens when he launched Brightline, and the opportunity to leverage a platform as strong and well-established as Virgin Group for his own success is something that very few people in the sector will ever have. Virgin Group will be more than ready to grow a rail line, since it has already done exactly that with its Virgin Trains brand in the UK.
Inside of the airline sector, Richard Branson has made Virgin America quite a success, so he has clearly proven that the American market is no more difficult for him than any other market is. While Florida’s rail line ecosystem is relatively small, the progress that Wes Edens has thus far made through Brightline’s services is enough to make him confident that he can put his new Virgin Group partnership to good use and make Rickard Branson proud when it comes to growing each other’s business ventures mutually.