The Growth And Development Of Eucatex

Eucatex is a Brazilian Company that was formed in November 23, 1951. The Eucatex enterprise was the first company in Brazil to be concerned with environmental issues. The entity used eucalyptus as a raw material for its products. The head quarters of the Eucatex Company are located in Sao Paulo, Brazil. The company started off with the production of soft board. After a while, it introduced ceiling tiles and panels. All these products were made from eucalyptus.

The company was able to register success of its operations and put up its first office branches in a number of cities around Brazil and in Buenos Aires, Argentina. With the increased production capacity to 100 tones daily, they started exporting panels and tiles to Europe. In the 60s, Eucatex introduced hard board production and opened up a mill in Salto. This milling facility was soon followed by the construction of a metal industrial unit in Barueri. This facility enabled the firm to expand its operations to Germany, United States, Mexico, Holland and the United Kingdom.

To ensure that the company had abundant supply of raw materials, Eucatex acquired land and started reforestation. They also started producing paints and split production to wood, forestry, mineral and metallic. During this period, they opened another factory in Salto. In 1996, the management of the company made a decision to start manufacturing MDP panels and received an ISO 9001 certification.

Eucatex introduced a new MDF line in 2010.The line produces panels that utilizes a high technology and mechanical resistance. The company uses the panels in the production of partition, door panels and other furniture products. The company has a payroll of over 2000 employees. The entity has constructed four modern factories. The company owes its current success to Flavio Maluf who has introduced technology to boost the production and growth of the company.

Flavio is a business man who was born and raised in Brazil. He is the son of Paulo Flavio, a renowned political figure in Brazil. Upon completing his high school education, he joined Armando Alvares Penteado Foundation in Sao Paulo where he did his undergraduate degree in mechanical engineering. Flavio was intrigued by the workings of the business world and joined the New York University where he studied business administration. It is at this institution where he met Jacqueline de Lourdes Torres Coutinho who later became his wife.

Mr. Maluf and his wife moved to Brazil in 1987 and he recruited at Eucatex. He worked at the trade sector before moving to the industrial region and later on, joined the Eucatex Group Executives. He brought in new ideas that saw him take over as the company’s president in 1997, a position he holds up- to date. Flavio and his wife have a daughter and two sons.

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