Transformation of Shopping Using Visual Search Technology for Consumers and Businesses
Visual search technology has introduced a new platform for shoppers and businesses to interact spontaneously in any location. It transforms most mobile devices into a visual product search engine by matching a particular image photographed by a consumer to retailers’ inventory. There are providers of visual search engines that offer free apps that quickly downloads to iPhones. Fortune 500 companies are using visual search technology to make shopping more accessible to customers worldwide.
No more waiting in long lines to shop for merchandise when consumers can simply photograph any item seen on the streets or other places on a smartphone. The image is then submitted into a product image recognition database and within a few minutes the query is matched with the retailer’s inventory. Companies, such as Neiman Marcus, Tilly’s, and Toys “R” Us are allowing visual search technology providers to take their businesses to the next level of sales and customer relations. Providers have a variety of apps available for free download for customers to retrieve information about merchandise, including fashion, purses, shoes, jewelry, toys, and furniture. The list of products are limitless for searches of inventory in photo search engines.
Slyce, Inc. is a competitive and innovative visual search provider which developed an advanced technology that recognizes images by streaming millions of photos. Recently, the company signed a contract with Photon’s, the leading provider of omni-channel and digital imaging. In May 2015, Slyce became the provider of digital phones visual product search technology for Photon. The provider has apps available online, including the Pounce, Crave, DriveTrain, and SnipSnap apps that are accessible to shoppers and retailers. Currently, there are over 8 million consumer and retailer users experiencing visual search expertise.
Consumers are able to employ visual search technology on iPhones by following easy steps. The first step is to download apps like Pounce, Crave, and SnipSnap to see merchandise, purchase, and save money with the use of coupons. The apps are free to download and can be obtained on Google Play and the App Store from any smartphone. Next, photograph images of products of interest and then submit to the visual search database system. Results of the searches are immediately returned to the shopper with the precise image or similar photos of the merchandise. Lastly, if image result is satisfactory, compare prices, redeem coupons, and purchase the product.
The transformation of shopping and branding products with the new technology of visual search engine is beneficial to consumers and retailers across the world. It has created a platform to engage people and businesses international in v-commerce. One of the best benefits to consumers is that from anywhere in the world, images can be streamed to locate any type of item. If there’s a smartphone, the customer can snap the picture of product, research it using visual search engine, and with one press of a button, buy it. An important benefit for retailers is a phenomenal visual technology platform that attracts visitors and potential customers online.