Whitney Wolfe Empowering Women Professionals with Bumble Bizz
There are just so many dating apps out there that it is difficult to choose which one to make a priority. One of the dating apps that have been in the news recently for all the right reasons is Bumble. It is co-founded by Whitney Wolfe, who also happens to be the co-founder of Tinder. Whitney Wolfe has given a lot of thought into creating Bumble and has ensured that it is not just any run out of the mill dating app but has its characteristics and features that stand out in the crowd. One of the most important and famous features of Bumble is that male members are not allowed to contact female members, and only women can initiate conversation.
It is this feature of Bumble that has compelled people to try this dating app and see what it has to offer. Whitney Wolfe always knew what women have to go through on the dating app and sites. Male members asking for naked selfies or sending unsolicited sexual messages is nothing new, and it is abusive and bullying in nature. Whitney Wolfe knows that even after a lot of moderation, it is impossible to control millions of messages that pass through the system every day. Thus, she came up with the idea that it is best to allow only women to make the first move. Whitney Wolfe said that it is not just a marketing gimmick, but is also proposing a cultural change that must be integrated into the society as far as gender equality is concerned.
Recently, Bumble added two new features to it, which includes Bumble Bizz and Bumble BFF. The Bumble Bizz is meant to help people expand their business and professional network within their geographical limits. Whitney Wolfe says that the fact that the members can connect with other professionals who are within their immediate geographic reach can help in faster conversion and help build meaningful and long-lasting partnerships.
Many people are comparing Bumble Bizz with Linkedin, and rightly so. It is a professional networking platform as well but is more into helping people search for jobs and advancing their career. Bumble Bizz is more casual in its approach and ensures that the members can expand their social network as well at the same time. Whitney Wolfe says that since only women are allowed to make the first move in Bumble Bizz as well, it would help empower women professionals in ways more than one.