Adam Goldenberg: Co-Founder Of JustFab And Fabletics

Adam Goldenberg is one of the co-founders of two of the hottest online subscription fashion companies JustFab and Fabletics. They are offshoots of Intelligent Beauty, a business incubator co-founded by Adam Goldenberg and Don Ressler. The first two successful companies developed under the auspices of Intelligent Beauty were cosmetics and skincare company DERMSTORE and the diet system SENSA. But with JustFab and Fabletics, Adam Goldenberg and his team are taking shopping for fashion online in an entirely new direction. And they are taking millions of worldwide members with them.

When JustFab was founded in 2010, it primarily offered clothing to customers in the United States. Since that time the company has acquired ShoeDazzle and Fabkids and now offers apparel, shoes, handbags, jewelry and other accessories to customers in Canada, Denmark, France, Germany, the Netherlands, Spain, Sweden, United Kingdom and the United States. When Adam Goldenberg, Don Ressler, Kimora Lee Simmons and actress Kate Hudson got together to found Fabletics, they took the online fashion subscription model in an entirely new direction on They now have millions of members worldwide, have opened 6 brick and mortar stores and they will open 100 more worldwide in the next 5 years.

In an effort to make the great clothing and accessories in the JustFab and Fabletics lines all-inclusive and accessible to as many people as possible, the companies have launched an ‘all sizes’ campaign at It celebrates all women no matter the shape or size of their bodies. The brands will now offer their ready-to-wear collections in extended sizes ranging from XS to 3X. Their flattering on-trend styles are now available in 24-34 and 16W to 24W. The ‘All Size’ campaign was created by the talented design team in response to the desires of their customers. Using the mantra, #FABforAll, fabulous woman of all sizes demanded clothing that makes them feel beautiful and empowered.

Adam Goldenberg and the staff at JustFab and Fabletics see this expansion of sizes as a celebration of the individuality, style and personalities of their members in all parts of the world. The companies are focused on pleasing their customers by offering great value on structured tops, flirty dresses, denim outerwear pieces and detailed moto leggings in a range of sizes at attainable price points on This helps more women to look and feel confident while staying within their budgets. Plus they can get fashion tips and advice from expert fashion consultants.

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