Posts in Category: Advertising Execs

Academy of Art University: A Storied History of Historic Stories

The Academy of Art University proudly counts Daniel Arriaga, Director of the wildly successful Disney/Pixar film Coco, among their Oscar Winning Alumni. Coco, An animated film that draws heavily from traditional Mexican culture,is centered around the story of a young boy named Miguel who must work to live up to his family’s expectations, while he embarks on a supernatural journey to become a musician, and discover the truth about his family history. The film has won over Audiences and Critics alike in 2018, winning Ariaga the Academy Award for best Animated Feature. Since winning the Award, Ariaga has made his way back to the Academy of Art University in the hopes of assisting the next generation of filmmakers at his Alma Mater.

Founded in 1929, the University was created as a school for advertising art, lead by Painter and Magazine Editor Richard S. Stephens. In 1951, he passed his role on to his son, Richard A. Stephens, who lead the school until 1991, when his daughter Elisa Stephens took over as President. Attendance to the school rose from 2000 to about 18,000 students as of 2012 under her Presidency.

The Academy of Art University is where many young Artists and Creatives invest in their careers, and the school itself boasts a roster of recognized staff and alumni who have found success in their respective fields. The school itself is one of the largest property owners in San Francisco California, offering associates, bachelors, and Masters degree programs. Because of their commitment to the arts, the entertainment Industry can count the University as a hub of upcoming creative talent.

In addition to Arriaga, Creatives of note associated with the school include former staff Adam Savage, Creator of Mythbusters, alumnus Raven Simone, actress and star of the sitcom That’s So Raven, and Art Spiegelman, former staff and writer of the graphic novel Maus.

The Academy of Art University has a storied history devoted to the creative realm, and with the help of alumni like Ariaga, will continue to assist young creatives to achieve their artistic goals.

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Strategic Advertising in Brazil

Brazil boasts of being the largest advertising country in America according to the estimates provided by eMarketer. It ranks in the sixth position, among the largest advertising markets worldwide, with United States leading, almost a dozen times larger than Brazil. The country also boasts of a reputation where it is known for producing some of the best and most creative advertising. Brazilians, as compared to other countries, really admire advertising.

Strategies and Techniques of Advertising
Being a country that admires advertising, Brazil usually employs various techniques and strategies in advertising to enable them to well market their products, such as;
Print advertisements: Brazil will employ print advertisements whereby they design the most unique and decorative artwork on the print advertisement to make it very attractive to its viewers.

Magazines: In most magazines, especially those related with gossip, they will mainly report on the lives that lead them to achieving their celebrity status.
Online Advertising: This is by far one of the most popular means of advertising, as most people in Brazil use internet and are online for most of the time. The advertising networks are therefore able to reach a very large audience through this strategy, and especially through social media websites, such as Facebook and twitter.

Television and electronic media: Most Brazilians like watching television and have favorite channels they like, such as soap operas, where they will target to bring advertisements in the middle of the program, as it runs, to obtain attention from its viewers. They will use the media to express alternatives and aspirations to the social problems faced in the country.

Claudio Loureiro came up with a company, Heads propaganda, which focuses on the developments for advertising. Claudio is basically a well-known businessman, who has interests in advertising and aims towards interactive communication. He founded Heads, which is an advertising agency back in 1989. It was later known to be one of the best agencies to work for Brazil as well as being one of the largest private advertisement agency. Through Heads, Claudio Loureiro has been able to attract huge celebrities, as well as directors in Brazil who have been able to invest and negotiate in contracts for advertising which show off the beauty and nature in Brazil, hence bringing the country to a forefront as one of the most beautiful countries in the world. This has also created jobs and improved the country’s economy at large.