Posts in Category: Advertising Expert

Review of Avanca’s Partnership with NewsWatch TV

Review of Avanca’s Partnership with NewsWatch TV

NewsWatch is a U.S television show. It was started back in 1989. It began as a monthly show majorly purposed on airing financial issues. Nowadays it airs weekly on AMC and ION channels. The show is always on the air for thirty minutes. It is usually on air on Mondays at 7 a.m. The show has aired over 1000 episodes.

The show covers various topics. These include health and medicine discoveries, lifestyle and fashion, tourism, business, electronics and even conducting public awareness campaigns. It as well covers celebrity news and interviews. It has three hosts.

As a television show, it has won various awards. These include the Gold and Platinum 2017 Marcom award, the 2017 Videographer Award and a 2016 Silver Telly Award.

NewsWatch has covered various stories. The feedback from their cover of the Avanca Indiegogo campaign was exemplary. The drive was held to enable the company fund their “Ockel Sirius B Pocket PC” product. Nathalie Van, the CMO of Avanca said the experience of working with NewsWatch was great. The first time they worked with NewsWatch was to launch a product. This turned up to be a significant success. The CMO also states that their crowdfunding campaign was a success due to their partnership with NewsWatch.

NewsWatch was hired by Avanca to air a one- minute promotion on the campaign. The campaign was broadcast both on television and online platforms. They required substantial development of the campaign as they only had 30 days. This promotion enabled the drive to reach over 96 million people. The campaign also had over one million online impressions. The target of the campaign was to raise $10,000. It was, however, able to raise over $456,000. This was almost 29 times their expected target.

Due to this experience, Avanca has continued using NewsWatch for their campaign awareness


Lori Senecal has highly proven her recognition as an entrepreneur. She has been at the helm of many companies most of which have had excellence. Lori Senecal started working at McCann world group as the company’s main officer in charge of global innovations. She was later promoted to the rank of president of the firm called McCann Erickson, whose offices are located in New York. After short stints at McCann Erickson, she sought for employment at KBS where she got employment as the company’s chief executive officer as well as the global chairperson. In her time at KBS, the company’s labor force improved by 650 persons located in almost every part of the world. The company was in addition ranked as having the best working settings in New York City and moreover achieving an honor of standout institution for three years in succession according to a list published by Ad Week.

Currently, Lori Senecal works at CP+B as its global chief executive officer. She controls the functioning of the company’s more than 10 offices located in many parts of the world with main emphasis on the firm’s global establishment. She came into service at CP+B in 2015 and since then the firm has experienced positivity in all aspects among them being creativity and team building. Under her leadership, CP+B has received numerous honors such as creativity innovators of the year. She has aided the company in their success to conduct business with Infiniti, PayPal accounts as well as receiving an award known as Titanium grand prix due to the inventive ideologies in controlling business investments. Her entrepreneurial administration excellence has been strengthened by her personality being friendly to her employees and customers in general.

Lori Senecal in 2014 was voted among the women to watch according to list by Fast Company Magazine, which was attributed to her strong and clever administration. Her outstanding contribution in growth of companies in which she has offered services has been observed as a milestone every business person would love to attain. Her academic background also played a contributing role in her achievements, having graduated from the University of McGill with a bachelor’s degree in commerce. Vie her full profile on

The Successful Advertising Career of Jose Borghi

Mr Jose Henrique Borghi is a successful Brazilian businessman who is currently working as a co – Chief Executive Officer (CEO) for the ad agency Mullen Lowe Brasil. The company of Mullen Lowe Brasil is one of the leading Brazilian advertising agencies, and it achieves this by utilising new and innovative methods of advertising for their clients. Mullen Lowe Brasil has its main company headquarter building located in São Paulo, Brazil, as well as another large office that can be found in Rio de Janeiro, also located in Brazil and is the result of a company merger between Borghierh Intelligence and Mullen Lowe.

Mr Jose Henrique Borghi used to work in Borghierh Intelligence before the merger of the two companies, after which he gained the title of President for the newly combined Mullen Lowe Brasil. Mr Jose Henrique Borghi started his career after he graduated from university in 1988 with a degree in Advertisement and soon after, later the same year started working for the Standard Ogilvy. Throughout his many years working with advertisement Mr Jose Henrique Borghi has also received several awards for various professional accomplishments he has done throughout his long and fruitful career. These awards include 20 Lions at Cannes, 16 April Awards and 15 Awards from the New York Festival.

Many of the awards that Mr Jose Henrique Borghi has been awarded over the course of his successful career in the fields of advertising have been the campaign that he has created for some of the largest and most successful brands. He has worked with all kinds of industries – the automobile industry, IT, lifestyle, apparel, cosmetics, airlines, etc. Some of the campaigns that have been award winning have been for brands such as Fiat and Toyota, American Express, America on Lone, and LG to name a few. Click here to know more.