Since the turn of the millennium, technology has been an instrumental tool of transformation. It has transformed numerous sectors and multiple industries. ClassDojo is one ideal example of the application of technology transforming the education sector. It is a classroom communication platform that enhances the communication between teachers and parents while allowing students to share information on events happening in school. It has enabled the building of strong relationships between teachers and parents and supportive classroom communities.
ClassDojo has been implemented in numerous schools across the United States and has been proven as an effective medium of communication between the various stakeholders in the school. Thus, the developers of this platform have set a goal to make sure every kid in school in any part of the world benefits from the fantastic features of this platform. As a result, the developers have held multiple fund drives to raise capital which will facilitate them to achieve their goals.
In the series C of the funding, ClassDojo raised $65 million. These funds will be used to help the company achieve its long-term goals of enhancing the accessibility to the app by school kids of all walks of life. Additionally, the company is developing an app, Beyond Classroom, which is an optional subscription for parents who want to get details on the learning experiences their children undergo besides the curricular activities. The revenue collected will also facilitate in the improvement of ClassDojo which is free to access for teachers, students, and parents.
Follow ClassDojo on Instagram –
Since its inception in 2011, ClassDojo has dramatically gained popularity among the teachers and parents alike. In the US, one in six families with a kid in the elementary school uses the platform daily. Besides, two in three schools across the US uses this app daily. Liam, the CTO ClassDojo, has over the years emphasized on the company’s commitment to offering quality services through this communication platform as well as making it the most effective and popular application in the education sector on a global scale. The company aims to create a positive culture within classrooms and schools while enhancing students’ connection and empowerment.
ClassDojo has always displayed its commitment when it comes to modifying its educational app by including more features in it. It has conducted several venture funding campaigns to raise funds for the app. During its Series B venture financing, it raised a whopping $21 million. By enabling consistent communication throughout the year, ClassDojo helps parents to know what their children are doing at school and progress in their behavior.
The co-founders’ comments
The co-founders of the educational app, Sam Chaudhary, and Liam Don, stated that the firm ended its Round B venture financing in late 2015. The company is intending to use the money accumulated to develop its team and come up with excellent content and features that can improve users’ experience. According to Chaudhary, ClassDojo’s mission is to involve parents more in managing the affairs of their kids both at home and school.
Each day, teachers use the app to plan a timetable of activities that parents recognize. They capture and forward pictures or clips to parents displaying leaner’s participation in activities and progress. Therefore, parents are conversant with the strength and weakness of their kids.
General Catalyst oversaw Series B round for ClassDojo. The company attracted new investors such as SignalFire and Reach Capital. The San Francisco-based technology startup has managed to raise $31 million in venture financing since its inception. Hemant Tanaja’s managing director, General Catalyst, stated that ClassDojo started out as a tool for teaching good behavioral traits and graduated to being utilized for fostering collaboration among parents, educators, and students.
Managing the behavior of students is one of the toughest challenges that educators encounter. Additionally, the approaches that schools adopt to deal with learners behavior might have a great impact on kids’ character as well as social-emotional development. Fortunately, ClassDojo, a tech-based tool, assists teachers to enhance the behavior of students and update parents and administrators on the behavior of students. Liam Don and Chaudhary launched the ClassDojo back in 2011, and they have since then overseen its growth to over one million users.
Initially, ClassDojo was a tool for managing behaviors of students that enabled teachers to reward students with positive points upon demonstrating a new skill or behaving well. Since then, the educational tool has transformed into a communication platform, which allows teachers to share messages, pictures, and videos with parents concerning the progress of students. Nearly half of all schools in the United States and educators in 180 other nations are relying on what ClassDojo has to offer.