Posts in Category: Marketing

Steve Lesnard gives advice and his thoughts about influencers

Steve Lesnard is an expert on brand marketing and shares the two main principles of influencing in a Medium blog post. He shares an example of multiple partnerships that have done well such as Kanye West’s endeavors away from music, Rihanna’s work with Puma, and more. Social media has only made it easier to market products and acquire a deal. The first tip that he shares is to find someone who is not only just interested but who has a connection to the item.

They will have to agree with the brands’ values and goals. Sometimes an influencer can undergo a meeting and end up doing something else entirely. For example, Kevin Hart’s meeting with a popular athletic brand was planned to be to promote a shoe but transformed into signing a deal to promote a running campaign. It led to multiple social media posts, commercials, events, and marathons.

Although celebrities can be a great way to market a product or campaign, there are other influencers that people can acquire to get their brand out. Steve Lesnard notes that people should use a celebrity to maximize a thought out plan and a company that is already big time. He notes that brands should focus on pleasing the customers by supplying them with the right products, so, they keep purchasing more and give support to the company.

Steve Lesnard can be followed on multiple social media platforms and has his own blog on Medium with marketing tips and influencer strategies. 

Learn more about Steve Lesnard –

Why Vinod Gupta Is A Self Made Investor

Vinod Gupta is one of the few Indians who command a lot of respect in the international platform. The businessman represents the real example of a hard-working professional who has made his success story from scratch. Vinod Gupta is believed to be from India, and he was born in 1946. Unlike many individuals who are fortunate to come from wealthy and very influential families, Vinod did not enjoy this benefit. According to his resume, the businessman has worked to earn his wealth and maintain it despite the challenges that have been hitting the market in the recent times. Vinod Gupta decided that his life was going to be better compared to that of his parents when he was a young boy, and he has made sure that this dream came to reality.


Vinod Gupta is the Chairman of Everest Group LLC in Omaha, Nebraska. He was the founder, chairman and chief executive officer of Infogroup, a technology company and started the Vinod Gupta Charitable Foundation.


Vinod Gupta made his wealth in a very unique way. One day, he decided that he was going to the bank to acquire a loan so that he could start an investment. The bank gave him one hundred dollars, and this marked as the start of a very powerful institution. By the time he was selling this company, it had grown, and it managed to give him over six hundred and eighty million dollars. This company made the businessman realize that there were great marketing techniques that can be used to make a company profitable despite the hardships taking place. Gupta worked as the chief executive officer of the institution while it was under his ownership, and he made sure that he made the best from his leadership role. Read This Article to learn more.


Vinod Gupta has made wealth in his business career, but he knows that this wealth did not come the easy way. The businessman says that he is very proud that he has been able to offer many people the employment opportunities they need to earn a living in the society. The former president of America, Bill Clinton once praised the international businessman because of the hiring practices, Vinod has been undertaking in all his companies. Vinod has been fortunate to become one of the most successful Indians in the world, and he has also founded charity organizations in the entire world, such as the Ben Gupta Endowed Fund for International Legal Education




The Secret Behind the Wen Success

Wen Hair by Chaz  [Link:] is brand that hair stylists trust because they know that they will get results that women love. The process of finding a hair product that works for the masses can be difficult. One cleansing hair product may work well for some, but it may miss the mark with others. Hair stylists have many different heads to style during the day. They need the reliability of products that are going to work well for multiple clients.
Emily McClure, a Bustle contributor, knows this better than anyone. She is a hair stylist, and much of her work on Bustle is linked to her knowledge of hair care products. She doesn’t get this knowledge through trial and error on customers though. Emily chose to use herself as the guinea pig to test out products like the cleansing conditioner by Chaz Dean. McClure has tried the Sephora fig vesrion of Wen Hair Cleansing Conditioner and she has shared the results of this find online.

Wen hair by has been around for years, and most people know this brand by way of the celebrities that have endorsed it. This has become the type of product that has acquired the attention of a lot of different people because Wen has this celebrity connection, and they all rely on his products to keep their hair healthy and bouncy.

Most people only get the conditioner when they are trying to experiment with the Wen cleansing product. There is also a kit that comes with the products as well. People that get the entire kit will have the Healthy Hair Care System. This is what the kit is called. It gives people access to shampoo, conditioner and the anti-frizz products.

The product, according to Emily McClure, works when users follow the instructions. That is the main thing to consider when applying this product.

Hire Wikipedia Writers from Get Your Wiki to Promote Your Image

It is undeniable that Wikipedia is the king when it comes to online information. The site is often the first place internet users turn to when looking for information. Thus, it is important to take advantage of Wikipedia when creating a web presence for you or your company. There are multiple benefits, and the most important one is visibility. Wikipedia is consistently in the top five Google search returns, and it fuels the knowledge graph that appears to the right of every Google search. This will display pertinent information about you or your company before a user ever opens a webpage. A well written article also adds authenticity and prestige to your company. Because of its rigorous editing and formatting standards, Wikipedia is a credible website that will display your business with integrity. The best benefit of all, however, is that Wikipedia is entirely free to use. Anyone can sign up, post or edit an article, and begin promoting their company. 

Reaping these benefits correctly, however, can be difficult. Wikipedia’s guidelines about writing and edition are what make it both extremely credible but difficult to navigate for new users. There is a strict emphasis on neutrality, and obvious self promotion is frowned upon. Citation using credible sources is also paramount, especially when writing about a living person. Anecdotal evidence is not supported, and may result in your article being flagged or removed entirely. Finally, the fact that Wikipedia is free is both a blessing and a curse. Anyone could maliciously edit your article which could damage you or your company’s image and will require regular monitoring. 

This is where Get Your Wiki comes in. This expert Wikipedia writing service will navigate Wikipedia’s guidelines for you to ensure that your article is properly formatted, edited and cited. Article monitoring is included in the cost. This ensures that your information is always 100% accurate, and any malicious edits will be reversed. As part of this service, you will have a dedicated account manager standing by to help you update your article. Get Your Wiki will also translate your article into any language and correctly format it according to each communities specific guidelines. This helps you ethically interact with users across the globe. Lastly, The Get Your Wiki team guarantees success and satisfaction. If your article is rejected for any reason, you will receive a full refund. Visit today to get your free quote.

Top Makeup Brands Today

There are so many makeup brands in the world today. It can be tough at times to know exactly what works and what companies are best to buy from. There are only a few that provide top of the line cosmetics. Maybelline is a reliable brand along with countless others, but for most women, it’s all about discovering the latest brand before everybody else does. This is what makes new perfumes and other products so famous. It’s all about finding something before everybody else does. The company that has taken the makeup world by storm is Lime Crime on by Doe Deere.

What Is Lime Crime?

Lime Crime is an environmentally friendly cosmetics brand that provides top of the line unique makeup. Their goals of giving top notch color, stunning visuals, and makeup for every part of ghoul you are is what makes this brand one of the best in the world today. Lime Crime supersedes most cosmetics in the world today because of how they approach different makeup styles and color schemes.

How Did They Start?

They started just a few years ago with just a couple hundred bucks in hand. Doe Deere barely had any money in her bank, and she eventually made wise choices for her business and invested in Lime Crime. She built the brand all on her own and with just a bit of help along the way. Lime Crime now operates successfully in Los Angeles, and the brand has multiple stores and even locations in other countries selling their authentic makeup.

They Are An Entirely Independent Company

They are still entirely independent. They do not have some huge CEO finding upon which makeup to produce and what to offer. They do not spend all of their time trying to see if their President approves of their makeup. Doe Deere herself is very hands on with the company, and she works hard to this day to help bring the company to the next level.

Tips On Buying Lime Crime

My best piece of advice is to be wise because Lime Crime has some very intensely designed and beautifully crafted makeup. It’s easy to splurge on the brand and just buy every thing in sight the way I used to. I usually just try to find one or two things for different parts of my face and only buy those items. Another tip is to really try the makeup in and see if the color suits you. Doe wanted to help women express themselves through makeup and not just cover up those blemishes. She’s all about inner beauty and finding your inner soul with your makeup, and so she goes with a wide range of eccentric colors. This is what’s awaking them so different and unique in the eyes of their customers.

Lime Crime is becoming one of the top makeup brands today. They are growing their fan base with more teenagers jumping onto the brand because of their beautiful colors and options for every part of the makeup process.