How Lime Crime Founder Doe Deere Starts Her Day

For innovative entrepreneur Doe Deere, the founder of the wildly popular cosmetics company Lime Crime, her imaginative bent and passion for bold, bright, colorful make-up began when she was a child in Izhevsk, Russia. Her first foray into business was when she sold temporary tattoos to her classmates. She learned lessons about marketing that would serve her well years later when she began to promote Lime Crime cosmetics. The experts told her selling makeup online wouldn’t work. But Doe Deere followed her heart, used her internet marketing skills and Lime Crime cosmetics became a hit globally.


Today, Doe Deere is an iconic figure that serves as an inspiration to countless women worldwide who dream of opening their own businesses. She always makes time to share the things she has learned about building a successful business and brand. That information has helped many people to develop the right mindset, perfect their craft, face the doubters and challenges and pursue their dreams. Doe Deere talks about moving to New York as a teenager, pursuing a career in music and fashion before finally finding success with Lime Crime cosmetics. It’s a story about determination and turning the limes life gave her into the internationally known Lime Crime brand.


But through it all, Doe Deere has remained a beautiful woman who always remembers to take some time to pamper herself so she can look her best. Ultimately, she is her company’s most powerful marketing tool. Doe Deere has a morning beauty routine she uses to look and feel her best. It starts when she wakes up each morning at 8:30. First, she drinks a glass of water to help her remain properly hydrated. Next, she does some stretching exercises followed by a light breakfast of grits, yogurt, fruit and fresh squeezed orange juice made using the oranges growing in her back yard.


After touching bases with the office, answering e-mail and checking Instagram, she puts on the Beatles. She then washes and moisturizes her face and applies foundation. Doe Deere sets her make-up, fills in her brows and applies her blush. Then comes her favorite step, putting on her colorful lipstick. Pink and red are her favorites depending on what she’s wearing. She then spends a few relaxing minutes showing her two cats some love. Doe Deere usually gets to the office at noon. On busy days she’s there well into the night. Learn more:


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