Meet Retired Actress who Brings Change to Fashion through Fabletics

The power of the market increasingly determines product purchases. Clients are looking for reviews and feedback from past customers to identify whether they will procure and trust the seller. Review-centric marketing approaches are ideal for savvy products as the methods looks at the behavior shift of the consumers.


Fabletics falls under the same category of savvy goods. Since its launch in 2013, it has registered a revenue growth of more than 200%. TechStyle Fashion Group, Mr. Gold in charge of marketing, features the success of the brand as the ability of the business to welcome clients’ feedback. Entrepreneurs can Improve loyalty, increase acquisition and consumer retention through frequent market reviews


Buyer Trust Reviews


Consumers are leading an increasingly digital lifestyle, and online ratings play a significant role when they are making decisions. People research companies before buying and read comments to make reasonable choices. Studies confirm that 84% of consumers trust virtual reviews and recommendation from friends.


The market no longer trusts the traditional advertising strategies. They are turning to opinions from past users. Smart companies understand this and leverage its products. Consumers look at the business reputation when deciding on whether to buy from them.


Great Review is Equal to Power


Genuine and authentic ratings boost the bottom lines of a firm. They improve search rankings to capture more consumers and increase revenue. Entities incorporate reviews into brand offerings to client services to earn repeat loyalty. Positive reviews have the following benefits to business:

  • Improved search ranking
  • Google seller rating
  • Drive income
  • Enhance selling out
  • Drive corporate repeat customers


Kate Hudson and the Athleisure Brand


Kate Hudson organized an event to launch the first collaboration of Fabletics with Demi Lovato, pop superstar, at Beverly Hills Hotel. Lovato declared his love for the cute clothes at Fabletics. He goes ahead and explains that the clothing stands for something unique like for instance those that empower and inspire women regardless of their size, age, or shape. Fabletics has retained its call since its formation in 2013. Kate Hudson has grown the company in less than four years.




In 2013, Don Ressler and Adam Goldenberg co-founders of TechStyle Fashion Group wanted to establish an Athleisure brand. During this period, the market lacked stylish, quality, and reasonably priced Athleisure brands and women had to buy the overpriced workout costumes. The two investors needed a designer to partner with to change this condition.


Mr. Ressler and Goldenberg approached Kate since she represented what they were looking for in women fashion. They recommended the actress since she was approachable, not too serious, and has an active lifestyle. Kate was willing to collaborate with the experienced investors to take workout wear to a new level.


The two entities have grown after the partnership due to funds availability, defined communication approaches, online business experience, and available resources. Fabletics has opened 22 retail stores and will be launching dozen more outlets. Customers ought to take the Lifestyle Quiz to determine the best Fabletics wear for them.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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