OSI Group and McDonalds Deal With Changing Consumer Taste in Plant-Based Food
OSI Group and McDonalds have reached an agreement after encountering a situation where it was almost impossible to deal with the demand for its new product. The food manufacturing company will ramp up its production to meet the demand. The OSI Group works with many major restaurant chains and will begin making the Impossible Burger next month for Burger King.
OSI Group as Chicago based company will be adding more capacity to Impossible Burger’s California based factory for the rest of the year. Higher capacity production should arrive in the coming weeks since OSI has already installed the necessary machinery in the food processing plant. See more on Wikipedia.
The demand for Impossible Food’s products comes from an announcement from multiple food chains adding plant-based foods to the menu. White Castle, Cheesecake Factory and Qdoba have made the change while Del Taco and Time Hortons opted for the rival Beyond Meat.
The demand from all these sources has put a strain on their manufacturing plant. The backlog comes from Burger King, with over 7000 stores across the U.S., announced plans to add the Impossible Whopper by year-end. As of now, only about 10,000 restaurants have Impossible Foods products on their menu since its introduction in 2016.
In keeping up with their growth, Impossible Foods has hired Dennis Woodside as president to manage the expansion. Impossible Foods also hired Sheetal Sha and announced a $300 million in funding to broaden the scope of their production.
Meanwhile, McDonalds has taken the wait and see approach on the plant-based meat market. They will be keeping an eye on companies such as Del Taco and Burger King to see how it pans out. McDonald’s could opt for Impossible Burger or Beyond Meat. Nestle and Tyson are McDonald’s suppliers, and they are working on their versions of plant-based products.