Steve Lesnard shares his insights on global brand consultancy
Today, Steve Lesnard is one of the top brand consultants globally having worked with numerous brands throughout his career. He is known across the business world for having facilitated some high-profile global brand campaigns and the building of cross-sectorial powerful strategic partnerships involving sports, technology, and lifestyle. In addition to this, he has helped launch some iconic products for some of the world’s largest brands primarily in the sports sector. IdeaMensch, a popular crowdsourced interview platform just interviewed Steve on the broader subject of global brand consultancy. In this interview, he shared eye-opening insights on global brand consultancy.
Finding success in the sector
As an opener, Steve Lesnard stated that he developed an interest in the broader global brand and consumer marketing sector at a young age. This interest was as a result of him traveling a lot as a student. This gave him a chance to experience different cultures and way of life in different countries. It was at this time that he decided to pursue an international career which later would be global brand consultancy. Steve went ahead to state that he believes that always being mentally prepared to tackle his day every morning has played a huge role in his career success. This mental preparedness meant that he could be more productive every day. On the other hand, this global brand consultant mentioned that teamwork has also been crucial to him. This is in brainstorming to come up with the best marketing ideas and also implementing the ideas.
Prioritizing the consumer
In this interview with IdeaMensch, Steve Lesnard pointed out that prioritizing the consumer is a significant factor in the success of not only the brand but also the brand consultant. He went ahead to admit that earlier in his career he made the mistake of not taking consumer feedback seriously. This was a mistake that he paid for dearly as it greatly affected the performance of the particular brand. Steve advised the young professionals in the sector to always take into account consumer feedback as they perform their duties to the brands they are working with as it might be the difference between success and failure.