Jojo Hedaya was recently featured in an article on the WeWork website titled “Meet the 24-year-old Founders Winning the Battle Against Junk Mail.” The article, written by Danielle Renton, reveals how easy it is to become distracted by the constant notifications of emails. This severe problem led Jojo Hedaya and his business partner Josh Rosenwald to create a unique product called Unroll.me. The function of the tool is to organize all the emails, particularly since 80% of the emails are simply updates, subscriptions or newsletters. The personal frustration led them to make a product that will compile all the subscriptions into a single email, allowing you to scroll through the emails without making you sift through every single one. It streamlines the unsubscribing process as well, allowing you to unsubscribe from any newsletters you aren’t interested in anymore with a single click.
Another benefit of the creation by Jojo Hedaya is the ability to choose what time the Rollup is sent to your email. This allows the subscribers to go through their subscriptions during their lunch break or after work without being constantly interrupted. The two met when they traveled to Israel to study while they were both in college. They created the first version of the product within two months. However, the early release did not work very well. They revealed the secret to standing out from their competitors is the simplification. They wanted to help users have a simple experience with a product that was easy to use. With the app, you can see all of the subscriptions and unsubscribe from them with a single click.
The product was also featured in the Tech Crunch article titled “Post Rakuten Acquisition, Slice Buys Unroll.Me to Add Email List Control to its Shopping App.” The article reveals Slice purchased the app to help people unsubscribe from mass-emails and spam. The bootstrap startup began in 2011 and gained 1.3 million different users without any outside investors. The article reveals that companies are gaining an edge when they are able to have a great customer experience. Consumers want apps and technology companies to run smoothly while also getting discounts if they can.